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Marco Marcucci
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Corporate Video Production - the results speak for themselves

With work training videos globally lampooned for their poor production and inefficiency, you could be forgiven for opting for another medium to get your message across. Effective and good corporate video production, however, is available for you to add that degree of professionalism.
If you're looking to provide your workforce with a training video to educate effectively and successfully streamline your business? Your workforce will thank you for good quality corporate video production. It's not just training videos though that corporate video production is used for, corporate video production is used in a variety of different ways, from promotional films to safety videos.
With over 17 years experience in camera work and editing, corporate video production from Ps121 Produtions utilise the latest editing suite software and professional digital cameras, allowing your videos to be filmed in HD.
Videos are one of the most effective approaches for companies who're looking to successfully communicate - whether with their customers or their staff - and with the growth in video sharing websites in recent years, content posted on these sites greatly increase the scope and number of a potential audience.
Corporate video production from Ps121 Productions really does entail all the elements of production, from professional actors and professional voice over artists to script writers and the sound studio, not to mention the recording software.
Their corporate video production isn't limited to the studio either, and if you're organising a corporate function or a corporate awards event, Ps121 Productions can provide up to 4 cameras, complete with rear screen projectors so all the proceedings can be caught in real time and broadcast live on screen.
So then, corporate video production is great for giving that professional and lasting first impression, visit Ps121 Productions online to view their sample videos highlighting their skills in corporate video production techniques.

 


Natural Light Photography - 3 Tips For Taking Good Photos

In a world full of built-in flashes and cameras with automatic everything, it's easy to forget how rewarding natural light photography can be. Although getting great results without studio lighting equipment can be more challenging, using natural light can make you a more skilled photographer and often creates some truly stunning images. Many of photography's greatest minds swore by working with the environment rather than manipulating it. If you are up for the challenge, here are a few things to remember before shooting:

Control Your Light

You may not always be able to control the clarity or level of natural light, but you can always change how it interacts with your subject. For instance, when shooting in your home, you can open and close blinds or curtains to impact the level of light available in each room. This is also a great tactic for creating targeted directional light. If you're in a room with two light sources like windows, you can always cover one side to get the focus and direction of light that you want. Try moving around buildings and structures to see how your movement changes the way your pictures end up.

Dodge the Sun

Though it sounds reasonable that the best time to attempt natural light photography is when the sun is brightest, high noon is actually quite the opposite. The bright and direct light in the middle of the day can cause high contrast, hot spots and stark shadows in your pictures. If you do happen to want the harsh look of direct sunlight, then noon may be a good time. However, if you're looking for soft and even light for portraits, you'll get much better results in the early morning hours. Morning air has a sort of clarity to it that is hard to describe, but you'll immediately see the difference in your images. You will also find that overcast days are great for natural lighting of subjects as your pictures will be bright but lack harsh directional shadows.

Control Your Speeds

If you use a film camera instead of digital, you should use a medium range film speed like 400 to make sure you'll be able to shoot in most lighting situations. High and low speed films are incredibly situational and may end in your working around available light rather than with it, which can be time-consuming and cause missed shots. It's also good to choose a shutter speed for the day (you'll get good at judging these as time goes on) and only adjust the F-Stop, or vice-versa. The less things you have to remember during your photo shoot, the more "in the moment" you will be.

Shooting with natural light can be one of the most fun or most frustrating experiences a photographer can have. As you work more frequently in natural light photography, you should see more successes and fewer catastrophes. As always, remember to keep it fun and everything should turn out just fine.

 


Digital Photography Vs. Film Photography

Ever since the introduction of the digital camera, a war has raged within the photographer community. There are those that would claim 35mm film is the one true "professional" media, and digital its casual, amateur counterpart. Conversely as costs go down and quality increases, there is an ever expanding group of professional photographers who shoot only in digital. So what is a consumer to think? Is 35mm still the way to go, or is it time to trade up for a new digital model? It's time to break each format down and seal this deal, once and for all.

Digital Photography: Amateur?

It is true that there are many digital cameras on the market, and like their 35mm counterparts there is an endless supply of variables that can impact the images each one is capable of producing. Image quality (in terms of color contrast and depth of field) have always been a major concern for those taking digital images and is still one of the common excuses heard from the opposition. Add to this the fact that finding a digital camera that could match the sheer raw data contained in a photograph on film was both arduous and incredibly expensive, and the 35mm enthusiast has a fairly solid argument.

Fortunately for the consumer, the price of an high quality digital camera has dropped sharply in the last few years. Canon's popular "Digital Rebel" line of SLRs has given people an affordable (under $1,000) entry-level camera that produces near professional results. And since Canon isn't the only camera company in the world, it's a safe bet consumers can look forward to even better cameras at even lower prices as manufacturers double their efforts to be first in line at the retail counter.

35mm: Is it Antiquated?

In these modern times, why even use film at all? It's certainly no secret that film has an unforgiving and often expensive learning curve, and recent trends show that more people prefer digital for just those reasons. After all, when taking pictures at an event like a Super Bowl, would it better to have the potential for thousands of pictures, or just the film you have with you? Sports Illustrated photographers answered that question by shooting over 16 thousand images in 2004's bowl, entirely in digital.

However, just as some music enthusiasts claim that everything sounds better on a record, there are still photographers who think that nothing compares to a fresh roll of film. In fact, developing film manually and printing photos in a darkroom is one of the most rewarding and hands on photography experiences one can have. Sure, photos can be endlessly edited and re-edited using fancy tools like Adobe Photoshop, but clicking a mouse is just very different than the tactile sensations of the darkroom. And of course, having someone else print up a roll of film only takes an hour or so.

And the Winner Is..

Neither! Based on the accessibility of technology and the vast educational resources devoted to the topic, there's really no defining point that wins this battle one way or the other. As with many debates, the winner is going to be decided based upon the needs and desires of the individual photographer. Families wanting to take pictures and share their memories on the fly often choose digital due to its instant gratification and convenience, while others like having photo prints to display them in a picture frame or album. Thanks to powerful yet affordable innovations in digital and the classic, "do it yourself familiarity of film" the choice is now directly in the hands of the consumer- right where it belongs.

 


Sunset Photography Tips - How to Take Good Photos

Everyone loves looking at gorgeous sunsets, which is why sunset photography is so popular. If you want to take stunning sunset pictures, then here are some some simple techniques you can use to get photos that really stand out.

Sunset Photography Rule #1: Protect your Eyes and Camera

It is dangerous to your eyes and to your camera's image sensor to point your camera directly at a bright yellow sun. Using a long lens or optical zoom will magnify the damaging effects. If you want to get a better picture (and play it safe), wait until the sun has fallen below the horizon or is a dark red color.

Sunset Photography Rule #2: Capture the Color

Ever run out the door to photograph a brilliant sunset but then after uploading to your computer wonder what happened to those saturated, bright hues? Usually the culprit is the camera's automatic white balance. While your eyes can easily see the brilliant yellows, oranges, magentas and blues of a sunset, the camera's automatic white balance works to dull down the bright colors to make them look more normal..The solutions are simple:

* If you have manual settings, turn off the auto white balance, and then set the white balance to the warm side.

* If your camera has a color lens setting or you are shooting with an SLR or DSLR, try some shots with the red filter selected or attached.

* Using a compact that doesn't offer these manual settings? Really simple solution here: set it to sunset mode. You can use this for sunrises too. Sunset mode automatically sets the white balance to keep its color balance warm. Sunset mode also helps the camera use the best focus and exposure (with no flash) for this type of image.

* None of these apply to your camera? Use Landscape mode or auto, and then use photo editing software to adjust the white balance to reflect the brilliant colors you saw.

* You may also want to experiment with different exposure settings or use your photo editor to darken or lighten. Be sure to make changes on a copy of the original file- never the original!

* Sometimes a slower shutter speed will work better for sunset photos so if you do, make sure to use a tripod to steady your camera.

Sunset Photography Rule #3: Capture the Best Compositions

* Use basic landscape photography techniques and patience to create stunning sunset pictures.

* Not all sunsets make great photos. To get a remarkable sunset picture, you need an amazing sunset. Look for clouds, as they almost always make for more impressive sunsets. Sunsets with clouds are even more impressive over large bodies of water.

* Give yourself time to watch the sunset and wait for the really amazing pictures.

* Take your sunset photos in areas where you're free from clutter or distractions like power lines and buildings (unless you intend to have the building as part of your photo).

* Compose your pictures with something in the foreground like a palm tree or boat to give the image context and scale. The sunset will usually create the silhouettes giving your picture more drama.

* If the sky is the most dramatic part of the sunset, compose your picture so that two thirds of it is filled with sky. If the reflection on water and silhouettes is the most captivating part of the pictures give this two thirds of your image's real estate.

* Head to a beach where you'll find some of the best sunset pictures. Here you can see the sun setting over the horizon, and your pictures will also get the benefits of the colorful reflections off the water. Other great places are the prairie or the desert where you can see the horizon and have extra color from the dust in the air.

This is all you need for succeeding at sunset photography so start using these tips and you'll be happily surprised at the beautiful sunset pictures you'll capture.

 


Digital Photography Basics - Differences Between Compacts and DSLRs

If you want to learn the basics of digital photography, it really doesn't matter whether you're using a digital compact or a DSLR with the exception of these few important differences.

Digital Compacts

One of the biggest advantages to digital compacts is the cost. Another thing to consider when buying a DSLR is that you will need to purchase at least one lens for your camera especially if you want to take distant photographs. Digital compacts always come with a built in lens and sometimes even come with a zoom.

If you have an optical zoom on your digital compact, you can get some good quality telephoto shots too. An Optical zoom is always better than digital zoom because a digital zoom works like cropping and takes away pixels. The more you zoom with a digital zoom the lower the image quality. Unlike regular zooms, an optical zoom maintains the quality of your picture.

Some compacts will take such high quality images that many a pro will use one when they don't want to carry all of their DSLR gear. The quality of the photograph is largely dependent upon the photographer's skill.

While digital compacts don't have as many megapixels as DSLRs, with only 5 megapixels, you can produce an 8x10 print of the type of quality you'd be proud to frame and hang on your wall.

Finally, learning the digital photography basics of a compact is far easier then learning how to use a DSLR to its full advantage.

Digital Single Lens Reflexes (DSLRs)

A Digital SLR is the digital version of a single lens reflex camera or SLR. You can call a DSLR a single lens reflex camera but you can't call an SLR a digital camera. With the release of cameras like the Canon Rebel and other moderately priced DSLRs, more photography enthusiasts are enjoying the benefits of using a DSLR.

The big advantage of the DSLR is its creativity and versatility.

For example, by adding a long telephoto lenses, you can capture a close up of an osprey at the top of a towering pine tree or a child at the soccer goal post when you're at the other end of the field. With a DSLR, you can find all kinds of accessories to suit almost any photographer's need.

Another advantage to the DSLR is its ability to take crisp, focused sports and other action shots in places with low light where flash isn't allowed. The larger sensor on a DSLR allows you to do this; whereas with a compact, if you set the ISO high enough to take the shot in the dim light, it would have digital noise (sort of a multi colored grain). If you're taking still shots, it's not an issue. The problem with Sports Mode in a low light setting is that the shutter must close quickly so there is just not enough light to hit the image sensor even with a large aperture setting. The only way this can be compensated for is with a flash or a higher ISO setting.

However, you can get rid of most digital noise by using photo editing software like Adobe Photoshop.

Another advantage of using a DSLR is that you can use an external flash instead of always having to use natural light.

DSLRs have more megapixels than the best of the digital compacts, meaning you can take and print in high quality really big pictures, like posters and large prints for framing. And lastly, digital cameras are slower to take pictures than film cameras but DSLRs are much faster than digital compacts.

Although the digital photography basics do start with selecting a camera, the quality of your images will largely depend upon how you use your camera. So no matter what type of camera you have or will be buying, it pays to practice.

 


Photography 101: A Short History of the Photograph

In these modern times, cameras are everywhere. Whether it's a tiny digital you keep in your pocket or a medium format monstrosity you use for a hobby, cameras have become an integral part of human life. With that in mind, let's take a trip down memory lane and talk a bit about where modern photography came from and what it has meant to our civilization.

One of the most amazing things about photographs is how heavily we depend on them to record our history and tell our stories, considering the fact that chemical photography is a relatively new science. The first permanent photo was created as recently as 1825 using pewter plates and a substance called "bitumen," and later photographs were printed on glass. Paper didn't actually become common until around 1888 thanks to the innovations of George Eastman.

In 1901, the Kodak Brownie camera was introduced to the public. This was the first time that photography was so easily accessible to the public, in terms of ease of use and cost. It was during this period of time that film developing really took off as an industry. It's incredible to think that something like getting film developed or emailing digital images, which we take for granted today, was a completely new concept just 100 years ago. The modern SLR camera has only been around for about 80 years, and even in that time frame it hasn't changed too much in terms of construction.

While black and white photography hasn't changed much since the early 1900's, color film has experienced dramatic advancements over this brief period of time. Though color photography had always been a concept chased by early photographers, color film and printing did not become widely accessible until well into the 20th century. Kodak's "Kodachrome" was introduced around 1935, but it would be a while before color film became the norm. One interesting thing about color film advancement is looking at how black and white film is still in wide use despite the introduction of color photographs; how many people do you know that still have a black and white television?

Of course, no discussion of photo history would be complete without discussing the digital revolution. This technology, which feels so familiar to us, has only been in wide use for about 15 years. The first "megapixel" sensor wasn't even developed until 1986, and now it's one of the most common words of our technological vocabulary. Though digital photography hasn't changed how we take pictures (point and shoot), it has had a huge impact in how we share our photographs with the world.

Photography is one of the primary ways in which we document our lives. A picture can be as simple as remembering a birthday party or as important as increasing awareness about a conflict on the other side of the world. They help add emotion and weight to the words of reporters as well as preserve our living history for generations to come. Every picture we take is living proof of human achievements, relationships, strengths, and weaknesses.

 




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